Action Plus Tax is a growing tax consultancy that needed a brand identity and website to match its ambitions. In the financial services space, trust is everything — and their existing look wasn't earning it. We rebuilt their brand from the ground up and launched a website designed to convert first-time visitors into long-term clients.
The Challenge
Tax consultancies often look generic and interchangeable. The challenge was creating an identity that felt authoritative and trustworthy without being cold or corporate — a brand that real people and small businesses would actually want to work with.
Brand Strategy
2 daysDefined the brand positioning, target audience personas, tone of voice, and a set of brand values that would drive every design decision.
Identity Design
4 daysLogo design across 3 concepts, selected colour palette (professional navy and gold), typography system, and brand guidelines document.
Website Design
4 daysConversion-focused layout — services clearly presented, trust signals throughout, and a prominent CTA driving free consultation bookings.
Development & Launch
4 daysFully responsive website build, contact form integration, Google Maps embed, SEO basics, and a smooth production launch.
3×
More Consultation Bookings
60%
Lower Bounce Rate
14d
Strategy to Launch
A+
Client Satisfaction
Action Plus Tax launched with a brand that finally matched the quality of their service. Consultation bookings tripled in the first month, and the client reported that new leads were arriving pre-sold on the brand — no longer needing to be convinced of credibility before the conversation even started.
Next Project
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